Tops Burger
A bold burger brand whose name was given by the crowd. Strategy, identity and guidelines in Arabic and English.
Story
Tops started as a single stall: a man in his fifties, a grill and a folding table, told he was too old and too late to start. He started anyway. His call to every customer, "Extras? Toooops?", became what people named the place.
Our role
We built the brand around that story: “We didn’t choose the name. We earned it.” The strategy defines the purpose, story, market position, audience, personality, tone of voice and messaging, and the identity brings it to life in Tops Red, Night Black and Ivory, with hand-painted lettering and street-culture energy.
Result
The full brand strategy and brand guidelines were delivered in both Arabic and English, covering packaging, table paper, VIP guest cards, signage and social media.
